You must not impose your views on your patients. Of course not, we all agree. So you must practice medicine from a non-judgmental, morally neutral stance. Now here is a wild extrapolation. Judgement is at the heart of medicine and it is increasingly a moral judgement that is required when we say that certain habits are not good for our health. Only a world devoid of logic would think itself capable of such a practice of medicine without any foundations. The phrase “morally neutral” could be out of Alice in Wonderland, it might have been coined by Humpty Dumpty or the Red Queen. In reality it is like a square circle – not dead on delivery, but inconceivable.